Affinity Group: A group of people linked by a common interest or purpose
There are many formidable issues facing affinity groups currently which can become a nuisance during the process of building membership and enhancing the benefits offered. These issues include:
- The inherent difficulty creating a meaningful value proposition
- Decreasing membership numbers
- Stale member benefit packages
- Loss of relevance to young professionals
- Frustrating partnerships which lack creativity
Here are just a few examples of how CAAGS can help you:
- Review your current portfolio of member benefits and assess the various options for change.
- Work with inside and outside resources to develop new products and/or relationships to add value to your offerings, negotiate better contracts, and maintain high quality products and product management.
- Evaluate different distribution channels for maximum effectiveness, including web marketing, ease of application, and face to face partnerships.
- Help implement change within your organization and member base.
- Begin engaging and empowering your staff, member benefits team, and all the current and prospective participants in member services to improve your revenues and profits.